Global Automotive Ecosystem: Core Brand & Dealership Platform
Due to NDA restrictions, project details cannot be publicly shared. I can present selected design process, research approach, and outcomes during an interview.
Responsibilities:
Conducted a comparative UX audit across multiple localized dealer websites to identify inconsistencies, missing functionality, and best practices.
Analyzed website structures, content modules, navigation patterns, and user flows across different markets and languages.
Synthesized research findings into UX hypotheses and recommendations supported by analytics and user behavior data.
Identified friction points in key customer journeys and proposed solutions to improve usability and conversion.
Created and optimized information architecture, including unified sitemaps adaptable to multiple regional websites.
Designed low-fidelity wireframes to validate navigation, page hierarchy, and user flows.
Designed responsive UI screens for multiple breakpoints using the client's design system and reusable components.
Worked with component behaviors, variants, and design system guidelines to ensure consistency across the platform.
Collaborated with cross-functional teams, including product managers, developers, researchers, and stakeholders.
Participated in usability testing sessions, observing user interviews and contributing to design improvements based on research insights.
Key focus:
UX Research
Competitive & cross-market analysis
Information Architecture
Sitemap Design
Wireframing
Responsive UI Design
Design Systems
User Journey Optimization
Analytics-driven design decisions
Usability Testing
